A marketing program for a Philadelphia hospital brought in a return on investment (ROI) of 2400 times its cost. The program included a trauma simulation, direct mail brochure, list of specialists in laypeople's terms, first aid info and more, and sparked thousands of additional Emergency Room visits a month.
A win-win dealer program
In a brutally competitive environment, a highly customized dealer catalog program for a farm and construction equipment manufacturer increased both sales and profit margins by more than 60%. Each of the 1,600 dealers was able to customize offers and prices, a unique advantage.
Make your marketing pay off.
Contact Jim Murphy today
David Ogilvy's "first love" Famed adman David Ogilvy called direct mail his "secret weapon in the avalanche of new business which made Ogilvy & Mather an instant success." After using postcards to fill an English hotel with guests, he said: "I had tasted blood." More Facts