“Discover Direct Mail,” Business Forms, Labels & Systems, July 2004.
“I’ll See Your Self-Mailer … and Raise Your Response … With a DM Kit,” PDMA News, September, 2003.
"What is DO, Anyway?" Was most successful explanation of osteopathic medicine ever, later reprinted by the American Osteopathic Hospital Association and distributed in huge numbers throughout the country.
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David Ogilvy's "first love" Famed adman David Ogilvy called direct mail his "secret weapon in the avalanche of new business which made Ogilvy & Mather an instant success." After using postcards to fill an English hotel with guests, he said: "I had tasted blood." More Facts