Jim is "The Maximizer." He is one of very few direct marketing copywriters with experience in direct sales. So he understands the sales process inside and out. And he uses unique facts, benefits and credibility … plus brainpower … to convince your prospects and customers to buy from you. That's his secret weapon. And it works.
A top copywriter at direct marketing (DM) agencies for almost 20 years, Jim has also run his own successful business the last six. In an outstanding career, he's competed for results and market share against the best in the business ... and brought in an extraordinary return on investment (ROI) for his clients.
Specializing in Payoff Marketing™
Jim has produced remarkable results for such diverse companies as Philadelphia Magazine, JI Case, ADT Security Services, Nextel and more, both at direct marketing agencies and on his own.
How? He uses his direct sales experience to convince your potential customers to try your product or service. That sales experience has helped make him a copywriting winner time after time.
Jim's award-winning, results-getting creative has ranged from a large box for Nextel to a self-mailer for ADT Security Systems that sold over $2 million in closed-circuit TV cameras to retailers.
Ask Jim Murphy to put on a Direct Marketing Presentation for your company — FREE
Johnson Box Frank Johnson popularized the practice of summarizing key sales messages at the top of direct mail letters he wrote promoting American Heritage Magazine. Today, any copy above the salutation of a letter is known as a Johnson Box. More Facts