A unique piece Jim developed for a home security company helped emotionally involve the homeowners, get them to look at their houses the way a burglar does, and close far more sales. It was so successful that the company ordered 100,000 copies at a time for many years.
A sales executive viewed a "comp" of an innovative sales Flip Chart Jim helped create for his company, decided to try it out and generated a $70,000 sale with the piece that same day
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Lifetime Value This is a unique way direct marketers view the profitability of customers and mailings. Rather than focusing just on the cost of acquiring a new customer, you look at the average revenue you'll receive over a customer's lifetime. It can be substantial. More Facts