A unique piece Jim developed for a home security company helped emotionally involve the homeowners, get them to look at their houses the way a burglar does, and close far more sales. It was so successful that the company ordered 100,000 copies at a time for many years.
A sales executive viewed a "comp" of an innovative sales Flip Chart Jim helped create for his company, decided to try it out and generated a $70,000 sale with the piece that same day
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Pure Genius Ad guru Claude C. Hopkins, author of Scientific Advertising, pushed Schlitz Beer from fifth to first place by explaining in detail what made the beer pure. All manufacturers used the same methods. Schlitz was just the first to talk about them. More Facts