A unique piece Jim developed for a home security company helped emotionally involve the homeowners, get them to look at their houses the way a burglar does, and close far more sales. It was so successful that the company ordered 100,000 copies at a time for many years.
A sales executive viewed a "comp" of an innovative sales Flip Chart Jim helped create for his company, decided to try it out and generated a $70,000 sale with the piece that same day
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Lift Note Originally used by the publishing industry to "lift" response, a lift note or publisher's letter can be very effective in direct mail. It's usually signed by someone other than the letter writer and offers readers extra reasons to buy. More Facts