A unique piece Jim developed for a home security company helped emotionally involve the homeowners, get them to look at their houses the way a burglar does, and close far more sales. It was so successful that the company ordered 100,000 copies at a time for many years.
A sales executive viewed a "comp" of an innovative sales Flip Chart Jim helped create for his company, decided to try it out and generated a $70,000 sale with the piece that same day
Make your marketing pay off.
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The P.S. Live eye-camera research performed by Professor Siegfried Vogele in West Germany showed that more than 90% of readers skipped down to the letter's signature and P.S. before going back to the top of the letter. So be sure you put key information there. More Facts