A unique piece Jim developed for a home security company helped emotionally involve the homeowners, get them to look at their houses the way a burglar does, and close far more sales. It was so successful that the company ordered 100,000 copies at a time for many years.
A sales executive viewed a "comp" of an innovative sales Flip Chart Jim helped create for his company, decided to try it out and generated a $70,000 sale with the piece that same day
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David Ogilvy's "first love" Famed adman David Ogilvy called direct mail his "secret weapon in the avalanche of new business which made Ogilvy & Mather an instant success." After using postcards to fill an English hotel with guests, he said: "I had tasted blood." More Facts