A marketing program for a Philadelphia hospital brought in a return on investment (ROI) of 2400 times its cost. The program included a trauma simulation, direct mail brochure, list of specialists in laypeople's terms, first aid info and more, and sparked thousands of additional Emergency Room visits a month.
A win-win dealer program
In a brutally competitive environment, a highly customized dealer catalog program for a farm and construction equipment manufacturer increased both sales and profit margins by more than 60%. Each of the 1,600 dealers was able to customize offers and prices, a unique advantage.
Make your marketing pay off.
Contact Jim Murphy today
The P.S. Live eye-camera research performed by Professor Siegfried Vogele in West Germany showed that more than 90% of readers skipped down to the letter's signature and P.S. before going back to the top of the letter. So be sure you put key information there. More Facts