A marketing program for a Philadelphia hospital brought in a return on investment (ROI) of 2400 times its cost. The program included a trauma simulation, direct mail brochure, list of specialists in laypeople's terms, first aid info and more, and sparked thousands of additional Emergency Room visits a month.
A win-win dealer program
In a brutally competitive environment, a highly customized dealer catalog program for a farm and construction equipment manufacturer increased both sales and profit margins by more than 60%. Each of the 1,600 dealers was able to customize offers and prices, a unique advantage.
Make your marketing pay off.
Contact Jim Murphy today
Lift Note Originally used by the publishing industry to "lift" response, a lift note or publisher's letter can be very effective in direct mail. It's usually signed by someone other than the letter writer and offers readers extra reasons to buy. More Facts