A marketing program for a Philadelphia hospital brought in a return on investment (ROI) of 2400 times its cost. The program included a trauma simulation, direct mail brochure, list of specialists in laypeople's terms, first aid info and more, and sparked thousands of additional Emergency Room visits a month.
A win-win dealer program
In a brutally competitive environment, a highly customized dealer catalog program for a farm and construction equipment manufacturer increased both sales and profit margins by more than 60%. Each of the 1,600 dealers was able to customize offers and prices, a unique advantage.
Make your marketing pay off.
Contact Jim Murphy today
80-20 principle Italian economist Vilfredo Pareto first developed the 80-20 principle. The direct marketing translation: 80% of your sales will come from 20% of your customers. Smart direct marketers target that profitable 20% with special offers. More Facts