A marketing program for a Philadelphia hospital brought in a return on investment (ROI) of 2400 times its cost. The program included a trauma simulation, direct mail brochure, list of specialists in laypeople's terms, first aid info and more, and sparked thousands of additional Emergency Room visits a month.
A win-win dealer program
In a brutally competitive environment, a highly customized dealer catalog program for a farm and construction equipment manufacturer increased both sales and profit margins by more than 60%. Each of the 1,600 dealers was able to customize offers and prices, a unique advantage.
Make your marketing pay off.
Contact Jim Murphy today
The first credit card Direct marketing boomed after New York ad exec Frank McNamara forgot his wallet at a dinner meeting in 1949 and vowed never to be embarrassed again. The next day he came up with a new idea: the Diners Club card, the first card in widespread use. More Facts