“Discover Direct Mail,” Business Forms, Labels & Systems, July 2004.
“I’ll See Your Self-Mailer … and Raise Your Response … With a DM Kit,” PDMA News, September, 2003.
"What is DO, Anyway?" Was most successful explanation of osteopathic medicine ever, later reprinted by the American Osteopathic Hospital Association and distributed in huge numbers throughout the country.
Make your marketing pay off.
Contact Jim Murphy today
Johnson Box Frank Johnson popularized the practice of summarizing key sales messages at the top of direct mail letters he wrote promoting American Heritage Magazine. Today, any copy above the salutation of a letter is known as a Johnson Box. More Facts