“Discover Direct Mail,” Business Forms, Labels & Systems, July 2004.
“I’ll See Your Self-Mailer … and Raise Your Response … With a DM Kit,” PDMA News, September, 2003.
"What is DO, Anyway?" Was most successful explanation of osteopathic medicine ever, later reprinted by the American Osteopathic Hospital Association and distributed in huge numbers throughout the country.
Make your marketing pay off.
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The Offer It's what makes people say, "I gotta do this right now." It moves people from inertia to action. If you don't have a powerful offer, why promote your product or service? You're just wasting your money. More Facts