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Publications

"My Top 5: Five Super Web Sites That Can Make Your Life Easier," PDMA Direct Views, Oct./Nov. 05.

"Today's High-Profile Liars Kill Credibility, Hurt Response," DM News Online Edition, June 20, 2005.

“Discover Direct Mail,” Business Forms, Labels & Systems, July 2004.

“I’ll See Your Self-Mailer … and Raise Your Response … With a DM Kit,” PDMA News, September, 2003.

"What is DO, Anyway?" Was most successful explanation of osteopathic medicine ever, later reprinted by the American Osteopathic Hospital Association and distributed in huge numbers throughout the country.


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Fast Facts
The first credit card
Direct marketing boomed after New York ad exec Frank McNamara forgot his wallet at a dinner meeting in 1949 and vowed never to be embarrassed again. The next day he came up with a new idea: the Diners Club card, the first card in widespread use.
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