Home > About Jim Murphy > Publications

Publications

"My Top 5: Five Super Web Sites That Can Make Your Life Easier," PDMA Direct Views, Oct./Nov. 05.

"Today's High-Profile Liars Kill Credibility, Hurt Response," DM News Online Edition, June 20, 2005.

“Discover Direct Mail,” Business Forms, Labels & Systems, July 2004.

“I’ll See Your Self-Mailer … and Raise Your Response … With a DM Kit,” PDMA News, September, 2003.

"What is DO, Anyway?" Was most successful explanation of osteopathic medicine ever, later reprinted by the American Osteopathic Hospital Association and distributed in huge numbers throughout the country.


Make your marketing pay off.
Contact Jim Murphy today
Call 610-506-3024 or E-mail: jim@remarkableroi.com
For Standout Strategy ...
CLICK HERE
For Captivating Creative...
CLICK HERE
For Remarkable ROI...
CLICK HERE
Fast Facts
80-20 principle
Italian economist Vilfredo Pareto first developed the 80-20 principle. The direct marketing translation: 80% of your sales will come from 20% of your customers. Smart direct marketers target that profitable 20% with special offers.
More Facts