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Publications

"My Top 5: Five Super Web Sites That Can Make Your Life Easier," PDMA Direct Views, Oct./Nov. 05.

"Today's High-Profile Liars Kill Credibility, Hurt Response," DM News Online Edition, June 20, 2005.

“Discover Direct Mail,” Business Forms, Labels & Systems, July 2004.

“I’ll See Your Self-Mailer … and Raise Your Response … With a DM Kit,” PDMA News, September, 2003.

"What is DO, Anyway?" Was most successful explanation of osteopathic medicine ever, later reprinted by the American Osteopathic Hospital Association and distributed in huge numbers throughout the country.


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Fast Facts
Lift Note
Originally used by the publishing industry to "lift" response, a lift note or publisher's letter can be very effective in direct mail. It's usually signed by someone other than the letter writer and offers readers extra reasons to buy.
More Facts