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Publications

"My Top 5: Five Super Web Sites That Can Make Your Life Easier," PDMA Direct Views, Oct./Nov. 05.

"Today's High-Profile Liars Kill Credibility, Hurt Response," DM News Online Edition, June 20, 2005.

“Discover Direct Mail,” Business Forms, Labels & Systems, July 2004.

“I’ll See Your Self-Mailer … and Raise Your Response … With a DM Kit,” PDMA News, September, 2003.

"What is DO, Anyway?" Was most successful explanation of osteopathic medicine ever, later reprinted by the American Osteopathic Hospital Association and distributed in huge numbers throughout the country.


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Lifetime Value
This is a unique way direct marketers view the profitability of customers and mailings. Rather than focusing just on the cost of acquiring a new customer, you look at the average revenue you'll receive over a customer's lifetime. It can be substantial.
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