“Discover Direct Mail,” Business Forms, Labels & Systems, July 2004.
“I’ll See Your Self-Mailer … and Raise Your Response … With a DM Kit,” PDMA News, September, 2003.
"What is DO, Anyway?" Was most successful explanation of osteopathic medicine ever, later reprinted by the American Osteopathic Hospital Association and distributed in huge numbers throughout the country.
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Pure Genius Ad guru Claude C. Hopkins, author of Scientific Advertising, pushed Schlitz Beer from fifth to first place by explaining in detail what made the beer pure. All manufacturers used the same methods. Schlitz was just the first to talk about them. More Facts