"Marketing Magic: 31 Creative Ways to Magnify Your DM Results … Online, Offline and Everywhere Else" will DMW's Bill Spink at a Philadelphia Direct Marketing Association Seminar, November 15, 2006 at the Crown Plaza Hotel, King of Prussia, PA.
"How a Poor Stepchild Became the Belle of the Ball," to Temple University Marketing Class, October 4, 2005 and September 26, 2006.
"Welcome to Direct Marketing Spring Training: 10 Easy Ways to More Hits, Fewer Errors and a Better ROI," Marketing Expo, Pennsylvania Convention Center, May 11, 2004.
"The Power of Online and Offline Marketing," Philadelphia Direct Marketing Association, October 15, 2003. Was part of a 4-person panel.
"10 Essential DM 102 Ways to Pump Up Response," Philadelphia Direct Marketing Association, May 15, 2003. Worked with a marketing and production person in this 2-hour, interactive program.
"B-to-B Spring Training: 10 Ways to Get More Hits, Fewer Errors and a Higher ROI," Direct Marketing to Business (DMB) Conference, San Francisco, March 15, 2001 with Devon Direct colleague Scott Armstrong; also, Panelist: "50 DM Ideas in 50 Minutes," DMB Conference, March 15, 2001.
"How to Cook Up Great Creative Every Time," Philadelphia Direct Marketing Association, November 15, 2000.
"How to Cook Up Great Creative Every Time," Direct Marketing Days in New York, May 23, 2000 with Devon Direct colleague Scott Armstrong. (After this presentation, a marketing director from major telecommunications company called her counterpart from the hallway, and said, "I just found our agency.")
"IBM Fossil Kit," Philadelphia Direct Marketing Association, January, 1998.
Direct Marketing Association Branding Conference, Chicago, IL., April 23, 1999.
DM Days Roundtable on B-B Marketing, in New York, May 26, 1999.
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Lifetime Value This is a unique way direct marketers view the profitability of customers and mailings. Rather than focusing just on the cost of acquiring a new customer, you look at the average revenue you'll receive over a customer's lifetime. It can be substantial. More Facts