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Links


Click here to read "Today’s
High-Profile Liars Kill Credibility,
Hurt Response" as a PDF

FMFCU

DM News

Choices Magazine

PDMA


Society Hill Reporter Columns
(Download as PDFs)

Dakota-Diesel

 



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Fast Facts
Lift Note
Originally used by the publishing industry to "lift" response, a lift note or publisher's letter can be very effective in direct mail. It's usually signed by someone other than the letter writer and offers readers extra reasons to buy.
More Facts