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Links


Click here to read "Today’s
High-Profile Liars Kill Credibility,
Hurt Response" as a PDF

FMFCU

DM News

Choices Magazine

PDMA


Society Hill Reporter Columns
(Download as PDFs)

Dakota-Diesel

 



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Fast Facts
80-20 principle
Italian economist Vilfredo Pareto first developed the 80-20 principle. The direct marketing translation: 80% of your sales will come from 20% of your customers. Smart direct marketers target that profitable 20% with special offers.
More Facts