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Links


Click here to read "Today’s
High-Profile Liars Kill Credibility,
Hurt Response" as a PDF

FMFCU

DM News

Choices Magazine


Society Hill Reporter Columns
(Download as PDFs)

Dakota-Diesel

 



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Fast Facts
Lifetime Value
This is a unique way direct marketers view the profitability of customers and mailings. Rather than focusing just on the cost of acquiring a new customer, you look at the average revenue you'll receive over a customer's lifetime. It can be substantial.
More Facts